Integrated Marketing and Communications (IMC)
Developing strategic communications and marketing plans that advance the College’s goals, values and brand.
Successful marketing and promotion is all about collaboration. Our goal is to build relationships college-wide to provide communications support to help you achieve your goals in getting your message out.
The IMC Division is responsible for maintaining a consistent image for the College for both internal and external audiences. In addition to marketing and advertising for the College in general, IMC can also assist in promoting College events, academic programs, speakers and other College-related initiatives through a variety of communication channels. We will work with you to develop a marketing or communication strategy that helps ensure your message makes it to the desired audience.
IMC Strategic Goals:
- Build awareness and enhance the BHCC Brand
- Increase enrollment for new students
- Support efforts to increase retention and persistence for current students
- Support and promote institutional initiatives and events
Requests for Integrated Marketing and Communications Services
To streamline requests and better serve you, we utilize a request system. Every request is assigned a unique request number which you can use to track the progress and responses online.
Already have a good idea of what you need? Submit a ticket through our online request system with the details. An IMC representative will get back to you with any questions and will provide an estimate of when you can expect to hear back from us.
Not sure where to start? Contact us at firstname.lastname@example.org to request a discovery meeting.
Types of Requests
IMC can assist in promoting College events, academic programs, speakers and other College-related initiatives through a variety of communication channels. We will work with you to develop a marketing strategy that helps ensure your message makes it to the desired audience.
IMC creates high-quality print and digital marketing materials to get your message out. While some projects may only require two to four weeks to complete, some large-scale projects will require more time. Plan ahead. Discuss your needs with IMC to allow time for content creation. Contact at email@example.com.
New materials (includes posters, flyers, programs, information channel slides, web advertisements)
Lead time: 4-8 week minimum
Requests should include a clear vision of the request’s purpose, target audience, message or event details, a call to action and contact information.
Updates to existing materials or templates
Lead time: 2-4 week minimum
Submit clear instructions of changes needed and include the IMC ticket number or PDF of previous item.
IMC Best Practices
Please note that all inquiries from press and media outlets should be directed to the IMC Division, which serves as the College’s designated contact for all press and media inquiries.
Karen Norton, Executive Director of Integrated Marketing and Communications, firstname.lastname@example.org | 617-228-2177
Brooke Yarborough, Director of Digital Marketing and Media Relations, email@example.com | 617-228-3406
Virginia DePina, Assistant Director of Digital Marketing and Media Relations, firstname.lastname@example.org | 617-228-3402
Website Updates and Social Media
Need to update content on one of the BHCC web pages? Content stakeholders can submit an IMC request ticket detailing the change needed. Most web updates can be made within 2 business days; larger requests or those submitted during high peak times may require longer.
IMC also manages the College’s social media channels, including Facebook, Twitter, Instagram, LinkedIn and Flickr. If you would like social media promotion for your event, contact email@example.com. You can also snap a photo or two at your event and email it (along with a short caption).
Nikki Moro, Director of Digital Communications,
firstname.lastname@example.org | 617-936-1913
BHCC Updates and Email Communications
The BHCC Update for Students and the BHCC Update for Faculty and Staff are weekly email communications that highlight events for the coming week, College-wide announcements, College news and press and social media mentions for the College. If you would like to include your event or announcement in the BHCC Update(s), contact BHCCUpdates@bhcc.mass.edu.
To prevent a high volume of direct messaging to faculty, staff and students, most announcements are distributed by IMC through the weekly BHCC Update. Certain types of messages qualify for direct email messages, which are distributed via specific internal communication email addresses, managed by various departments, including Academic Affairs, Events, Integrated Marketing and Communications and Information Technology.
Jill Johnson, Assistant Director of Integrated Marketing and Communications, email@example.com | 617-336-5054