Facebook Partners with BHCC to Offer Digital Marketing Course
Friday, August 16, 2019
Bunker Hill Community College (BHCC) has partnered with Facebook to offer a Social Media Marketing course through Facebook’s Community Boost program. The Community Boost program was created by Facebook to promote digital skills to small businesses and individuals to meet the demand for digital marketing skills in today’s economy. Since 2014, the number of digital marketing jobs has increased 17% every year; that is twice the amount of digital marketing jobs available today than five years ago.
In September, BHCC will offer a Social Media Marketing course. The seven-week hybrid course (online and in-person) will introduce students to the basics of digital marketing skills and best practices. The course will cover techniques for each step of planning, creating and launching social media marketing campaigns, with a focus on using Facebook’s platform. Students will go through all the steps to create a social media ad campaign for a real company—including a $50 Facebook credit to launch a real ad at the end of the course.
This course was designed with input from digital marketing professionals from a variety of industries and roles. The material is relevant and includes up-to-date content teaching the tools and practices used by digital marketing professionals today. The project-based learning experience will guide students through the process of building a marketing plan for a company of their choice and will include real-world digital marketing case studies and examples.
With many jobs demanding skills in digital marketing, this course includes strategies for finding digital marketing jobs, updating resumes and using LinkedIn. Jobs that require these in-demand skills include: Digital Marketing Coordinator, Marketing Associate, Social Media Coordinator, SEO/Backlink Specialist, and Email Marketer.
The course will run from September 17— November 5, 2019 on Tuesday nights from 6-8:45 p.m. at the BHCC Charlestown Campus’ Innovation Lab. The program costs $400 and registration is required. To register for the program, visit bhcc.edu/facebook-partnership.
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About Bunker Hill Community College
Celebrating 50 years of excellence, Bunker Hill Community College (BHCC) is Massachusetts' largest community college, annually welcoming a diverse community of around 16,000 students. With campuses in Charlestown and Chelsea, BHCC extends its reach across several locations in Greater Boston. BHCC is celebrated for its diversity, boasting a student body where 65% identify as people of color and more than half are women. The College also embraces a global perspective, with over 600 international students representing 90 countries and conversing in more than 65 languages. Our commitment to diversity is further reflected in BHCC's designation as a Hispanic Serving Institution (HSI) and an Asian American Native American Pacific Islander Serving Institution (AANAPISI).